From 0 to Over 100,000 Telegram Subscribers in 3 Weeks
Launched an entertainment Telegram channel, skyrocketing to over 100,000 subscribers in just 21 days.
We invited popular bloggers for interviews, reviewed influencer news, and pioneered a fresh content format. Through meticulous market analysis and targeted seeding, we grew the channel fast—achieving a subscriber cost of $0.03 (3 RUB) and an impressive 45% engagement rate (ER).
Client and Challenge
Nikita Levinsky — co-founder of the viral TikTok house “DreamTeamHouse” former project manager at WildJam and Invite agencies, and now a leader of VK projects — teamed up with 21Media. Together, we shared strong connections with top bloggers across the CIS region and a passion for delivering fresh influencer news.
In 2019, Telegram was crowded with similar channels and groups. To stand out, we launched “OuSheet,” an entertainment Telegram channel with a bold goal: attract a massive audience by experimenting with innovative formats and leveraging our blogger network.
What We Did
Blogger Collaborations
Invited friends and influencer acquaintances for exclusive activities.
Content Mix
Covered news from Instagram, YouTube, TikTok, and Twitch, paired with interactive discussions.
Interviews
Hosted unfiltered talks with bloggers about personal lives, upcoming projects, struggles, and triumphs.
Engagement Hooks
Added fun mechanics like polls and contests to keep subscribers active.
The audience loved raw, juicy content—think embarrassing stories, scandals, and investigations. Uncensored intrigue, fake leaks, and gossip fueled viral buzz, with bloggers frequently mentioning us. This confirmed we were on the right track, so we doubled down to scale.
Top Influencers
Moranna Battory: Instagram 320K, YouTube 730K, Twitch 500K
Apasnaya Ruka: Instagram 3M, YouTube 930K, Telegram 100K
Mikhalina Novakowska: Instagram 590K, YouTube 155K, Twitch 600K
The audience loved raw, juicy content—think embarrassing stories, scandals, and investigations. Uncensored intrigue, fake leaks, and gossip fueled viral buzz, with bloggers frequently mentioning us. This confirmed we were on the right track, so we doubled down to scale.
Results
+100 000
$0.03
subscribers gained after 21 days
per subscriber, 45% ER
How We Grew
Our signature format? Video “circles” (Telegram’s video messages) for live interviews:
— Invited a blogger and set a date.
— Prepped questions with the blogger beforehand.
— Posted teasers on our channel and theirs.
— Added the blogger as a temporary admin for the interview day.
— Recorded casual video circles, letting bloggers chat with subscribers in real-time.
Each mention from a blogger’s socials drove waves of new users to “OuSheet.” We amplified this with strategic ad seeding across other channels and groups.
Some bloggers even created exclusive content for us—like Apasnaya Ruka’s hilarious sketch, debuted first on our channel, delighting fans.
Nikita’s Testimonial
"I’ve known Alexander and the 21Media team since 2018. Together, we’ve executed numerous successful campaigns with CIS bloggers. Their deep expertise in influencer marketing stands out—they optimize budgets effectively, deliver projects fast, and consistently hit goals."
Launch your campain with us!
contacts
By clicking on the button, you consent to the processing of your personal data
We are always happy to see new projects. Describe the task and we will contact you!
We are always happy to see new projects. Describe the task and we will contact you!
Alexander Snezhkovoy
Founder
You can write to us
via telegram or email aleksander.snezhkovoy@21media.agency
contacts
By clicking on the button, you consent to the processing of your personal data.
We are always happy to see new projects. Describe the task and we will contact you!
Alexander Snezhkovoy
Founder
You can write to us
via telegram or email hello@21media.agency
From 0 to Over 100,000 Telegram Subscribers in 3 Weeks
Launched an entertainment Telegram channel, skyrocketing to over 100,000 subscribers in just 21 days.
We invited popular bloggers for interviews, reviewed influencer news, and pioneered a fresh content format. Through meticulous market analysis and targeted seeding, we grew the channel fast—achieving a subscriber cost of $0.03 (3 RUB) and an impressive 45% engagement rate (ER).
Client and Challenge
Nikita Levinsky — co-founder of the viral TikTok house “DreamTeamHouse” former project manager at WildJam and Invite agencies, and now a leader of VK projects — teamed up with 21Media. Together, we shared strong connections with top bloggers across the CIS region and a passion for delivering fresh influencer news.
In 2019, Telegram was crowded with similar channels and groups. To stand out, we launched “OuSheet,” an entertainment Telegram channel with a bold goal: attract a massive audience by experimenting with innovative formats and leveraging our blogger network.
What We Did
Blogger Collaborations
Invited friends and influencer acquaintances for exclusive activities.
Content Mix
Covered news from Instagram, YouTube, TikTok, and Twitch, paired with interactive discussions.
Interviews
Hosted unfiltered talks with bloggers about personal lives, upcoming projects, struggles, and triumphs.
Engagement Hooks
Added fun mechanics like polls and contests to keep subscribers active.
The audience loved raw, juicy content—think embarrassing stories, scandals, and investigations. Uncensored intrigue, fake leaks, and gossip fueled viral buzz, with bloggers frequently mentioning us. This confirmed we were on the right track, so we doubled down to scale.
Top Influencers
Moranna Battory: Instagram 320K, YouTube 730K, Twitch 500K
Apasnaya Ruka: Instagram 3M, YouTube 930K, Telegram 100K
Mikhalina Novakowska: Instagram 590K, YouTube 155K, Twitch 600K
The audience loved raw, juicy content—think embarrassing stories, scandals, and investigations. Uncensored intrigue, fake leaks, and gossip fueled viral buzz, with bloggers frequently mentioning us. This confirmed we were on the right track, so we doubled down to scale.
Results
+100 000
$0.03
subscribers gained after 21 days
per subscriber, 45% ER
How We Grew
Our signature format? Video “circles” (Telegram’s video messages) for live interviews:
— Invited a blogger and set a date.
— Prepped questions with the blogger beforehand.
— Posted teasers on our channel and theirs.
— Added the blogger as a temporary admin for the interview day.
— Recorded casual video circles, letting bloggers chat with subscribers in real-time.
Each mention from a blogger’s socials drove waves of new users to “OuSheet.” We amplified this with strategic ad seeding across other channels and groups.
Some bloggers even created exclusive content for us—like Apasnaya Ruka’s hilarious sketch, debuted first on our channel, delighting fans.
Nikita’s Testimonial
"I’ve known Alexander and the 21Media team since 2018. Together, we’ve executed numerous successful campaigns with CIS bloggers. Their deep expertise in influencer marketing stands out—they optimize budgets effectively, deliver projects fast, and consistently hit goals."
Launch your campain with us!
contacts
By clicking on the button, you consent to the processing of your personal data
We are always happy to see new projects. Describe the task and we will contact you!
Alexander Snezhkovoy
Founder
You can write to us
via telegram or email aleksander.snezhkovoy@21media.agency
contacts
By clicking on the button, you consent to the processing of your personal data.
We are always happy to see new projects. Describe the task and we will contact you!
Alexander Snezhkovoy
Founder
You can write to us
via telegram or email hello@21media.agency
From 0 to Over 100,000 Telegram Subscribers in 3 Weeks
Launched an entertainment Telegram channel, skyrocketing to over 100,000 subscribers in just 21 days.
We invited popular bloggers for interviews, reviewed influencer news, and pioneered a fresh content format. Through meticulous market analysis and targeted seeding, we grew the channel fast—achieving a subscriber cost of $0.03 (3 RUB) and an impressive 45% engagement rate (ER).
Client and Challenge
Nikita Levinsky — co-founder of the viral TikTok house “DreamTeamHouse” former project manager at WildJam and Invite agencies, and now a leader of VK projects — teamed up with 21Media. Together, we shared strong connections with top bloggers across the CIS region and a passion for delivering fresh influencer news.
In 2019, Telegram was crowded with similar channels and groups. To stand out, we launched “OuSheet,” an entertainment Telegram channel with a bold goal: attract a massive audience by experimenting with innovative formats and leveraging our blogger network.
What We Did
Blogger Collaborations
Invited friends and influencer acquaintances for exclusive activities.
Content Mix
Covered news from Instagram, YouTube, TikTok, and Twitch, paired with interactive discussions.
Interviews
Hosted unfiltered talks with bloggers about personal lives, upcoming projects, struggles, and triumphs.
Engagement Hooks
Added fun mechanics like polls and contests to keep subscribers active.
The audience loved raw, juicy content—think embarrassing stories, scandals, and investigations. Uncensored intrigue, fake leaks, and gossip fueled viral buzz, with bloggers frequently mentioning us. This confirmed we were on the right track, so we doubled down to scale.
Top Influencers
Moranna Battory: Instagram 320K, YouTube 730K, Twitch 500K
Apasnaya Ruka: Instagram 3M, YouTube 930K, Telegram 100K
Mikhalina Novakowska: Instagram 590K, YouTube 155K, Twitch 600K
The audience loved raw, juicy content—think embarrassing stories, scandals, and investigations. Uncensored intrigue, fake leaks, and gossip fueled viral buzz, with bloggers frequently mentioning us. This confirmed we were on the right track, so we doubled down to scale.
Results
+100 000
$0.03
subscribers gained after 21 days
per subscriber, 45% ER
How We Grew
Our signature format? Video “circles” (Telegram’s video messages) for live interviews:
— Invited a blogger and set a date.
— Prepped questions with the blogger beforehand.
— Posted teasers on our channel and theirs.
— Added the blogger as a temporary admin for the interview day.
— Recorded casual video circles, letting bloggers chat with subscribers in real-time.
Each mention from a blogger’s socials drove waves of new users to “OuSheet.” We amplified this with strategic ad seeding across other channels and groups.
Some bloggers even created exclusive content for us—like Apasnaya Ruka’s hilarious sketch, debuted first on our channel, delighting fans.
Nikita’s Testimonial
"I’ve known Alexander and the 21Media team since 2018. Together, we’ve executed numerous successful campaigns with CIS bloggers. Their deep expertise in influencer marketing stands out—they optimize budgets effectively, deliver projects fast, and consistently hit goals."
Launch your campain with us!
contacts
By clicking on the button, you consent to the processing of your personal data
We are always happy to see new projects. Describe the task and we will contact you!
Alexander Snezhkovoy
Founder
You can write to us
via telegram or email aleksander.snezhkovoy@21media.agency
contacts
By clicking on the button, you consent to the processing of your personal data.
We are always happy to see new projects. Describe the task and we will contact you!
Alexander Snezhkovoy
Founder
You can write to us
via telegram or email hello@21media.agency