1XBET Influencer Marketing Case Study
Client
1XBET, a leading betting company operating in over 50 countries across Asia, Africa, and Europe since 2007, aimed to boost brand awareness and attract new users in Nigeria, Ghana, Argentina, and Brazil.
Challenge
Increase brand recognition and capture market share in four target countries through influencer marketing while optimizing the advertising budget.
Solution
Traffic Analysis
Identified cost-effective social media platforms and traffic sources for maximum conversions.
Blogger Funnel
Developed a streamlined process for collaborating with new bloggers, saving 8 hours weekly per team member.
Influencer Campaigns
Launched 1,700+ ad integrations with top influencers, including million-subscriber bloggers on YouTube and Instagram.
Optimization
Analyzed 300 monthly placements, scaling successful sources and refining campaigns.
Risk Management
Addressed delays, poor integrations, and fraud to protect the budget.
Top Influencers
SamSpedy — Nigeria, 3,2M views
Renato Albani — Brazil, 1,8M views
Real OGB Recent — Nigeria, 650K views
THECUTE ABIOLA STUDIOS — Nigeria, 370K views
Results
50 000+
1 700+
deposits delivered in 2024 across Africa and Latin America
advertising campaigns on Instagram, Facebook, YouTube
Key Takeaways
Testing smaller budgets on platforms like Instagram before scaling to YouTube proved effective.
Local events (e.g., elections, holidays) significantly impacted user activity, requiring adaptive strategies.
Brazil showed higher scam risks, while Africa offered creative, high-engagement integrations.
Launch your campain with us!
contacts
By clicking on the button, you consent to the processing of your personal data
We are always happy to see new projects. Describe the task and we will contact you!
We are always happy to see new projects. Describe the task and we will contact you!
Alexander Snezhkovoy
Founder
You can write to us
via telegram or email aleksander.snezhkovoy@21media.agency
contacts
By clicking on the button, you consent to the processing of your personal data.
We are always happy to see new projects. Describe the task and we will contact you!
Alexander Snezhkovoy
Founder
You can write to us
via telegram or email hello@21media.agency
1XBET Influencer Marketing Case Study
Client
1XBET, a leading betting company operating in over 50 countries across Asia, Africa, and Europe since 2007, aimed to boost brand awareness and attract new users in Nigeria, Ghana, Argentina, and Brazil.
Challenge
Increase brand recognition and capture market share in four target countries through influencer marketing while optimizing the advertising budget.
Solution
Traffic Analysis
Identified cost-effective social media platforms and traffic sources for maximum conversions.
Blogger Funnel
Developed a streamlined process for collaborating with new bloggers, saving 8 hours weekly per team member.
Influencer Campaigns
Launched 1,700+ ad integrations with top influencers, including million-subscriber bloggers on YouTube and Instagram.
Optimization
Analyzed 300 monthly placements, scaling successful sources and refining campaigns.
Risk Management
Addressed delays, poor integrations, and fraud to protect the budget.
Top Influencers
SamSpedy — Nigeria, 3,2M views
Renato Albani — Brazil, 1,8M views
Real OGB Recent — Nigeria, 650K views
THECUTE ABIOLA STUDIOS — Nigeria, 370K views
Results
50 000+
1 700+
deposits delivered in 2024 across Africa and Latin America
advertising campaigns on Instagram, Facebook, YouTube
Key Takeaways
Testing smaller budgets on platforms like Instagram before scaling to YouTube proved effective.
Local events (e.g., elections, holidays) significantly impacted user activity, requiring adaptive strategies.
Brazil showed higher scam risks, while Africa offered creative, high-engagement integrations.
Launch your campain with us!
contacts
By clicking on the button, you consent to the processing of your personal data
We are always happy to see new projects. Describe the task and we will contact you!
Alexander Snezhkovoy
Founder
You can write to us
via telegram or email aleksander.snezhkovoy@21media.agency
contacts
By clicking on the button, you consent to the processing of your personal data.
We are always happy to see new projects. Describe the task and we will contact you!
Alexander Snezhkovoy
Founder
You can write to us
via telegram or email hello@21media.agency
1XBET Influencer Marketing Case Study
Client
1XBET, a leading betting company operating in over 50 countries across Asia, Africa, and Europe since 2007, aimed to boost brand awareness and attract new users in Nigeria, Ghana, Argentina, and Brazil.
Challenge
Increase brand recognition and capture market share in four target countries through influencer marketing while optimizing the advertising budget.
Solution
Traffic Analysis
Identified cost-effective social media platforms and traffic sources for maximum conversions.
Blogger Funnel
Developed a streamlined process for collaborating with new bloggers, saving 8 hours weekly per team member.
Influencer Campaigns
Launched 1,700+ ad integrations with top influencers, including million-subscriber bloggers on YouTube and Instagram.
Optimization
Analyzed 300 monthly placements, scaling successful sources and refining campaigns.
Risk Management
Addressed delays, poor integrations, and fraud to protect the budget.
Top Influencers
SamSpedy — Nigeria, 3,2M views
Renato Albani — Brazil, 1,8M views
Real OGB Recent — Nigeria, 650K views
THECUTE ABIOLA STUDIOS — Nigeria, 370K views
Results
50 000+
1 700+
deposits delivered in 2024 across Africa and Latin America
advertising campaigns on Instagram, Facebook, YouTube
Key Takeaways
Testing smaller budgets on platforms like Instagram before scaling to YouTube proved effective.
Local events (e.g., elections, holidays) significantly impacted user activity, requiring adaptive strategies.
Brazil showed higher scam risks, while Africa offered creative, high-engagement integrations.
Launch your campain with us!
contacts
By clicking on the button, you consent to the processing of your personal data
We are always happy to see new projects. Describe the task and we will contact you!
Alexander Snezhkovoy
Founder
You can write to us
via telegram or email aleksander.snezhkovoy@21media.agency
contacts
By clicking on the button, you consent to the processing of your personal data.
We are always happy to see new projects. Describe the task and we will contact you!
Alexander Snezhkovoy
Founder
You can write to us
via telegram or email hello@21media.agency